MENSTRUAL HYGIENE DAY CAMPAIGN
All month long, Youngistaan Foundation in partnership with UNICEF India is holding online and on-ground activities to raise awareness on:
- menstrual hygiene management
- breaking taboos on menstruation
Around the world, billions of girls and women are stigmatized, discriminated against and excluded simply because they menstruate. It is unconscionable that a natural function of the human body should prevent girls and women from receiving an education, earning an income and equally participating in society.
Now, more than ever, increased awareness on safe menstruation and breaking period taboos is needed.
MENSTRUAL HYGIENE DAY ACTIVITIES
Youngistaan Foundation aims to achieve the following objectives through our online and on-ground activities to reach 1 million people:
- Break taboos and end the stigma surrounding menstruation
- Raise awareness on menstrual equity and period-friendly sanitation facilities
- Encourage girls and young women to share information from the training sessions to people in academic institutions, urban slums and communities
- Promote inter-generational dialogue on menstrual health using traditional and digital forms of media
- Host virtual symposiums and social media campaigns with the cohort of identified MHM Goodwill Ambassadors
- Train 50 young women as Menstrual Champions who will further train others
ONLINE CAMPAIGNS
We have started our month-long campaign on social media by focusing on the achieving the following objectives:
- menstrual hygiene management
- breaking taboos and ending the stigma on menstruation
Check out the conversation on Instagram Reels and YouTube Shorts by clicking below and joining the conversation!
Join us on social media using the following hashtags: #MHDay2022 #EndPeriodStigma #PeriodEducationForAll on all platforms!
ON-GROUND CAMPAIGNS
Throughout the month, we are holding on-ground sessions on the following topics to ensure that young people have information on:
- What is menstruation
- What happens during the menstrual cycle
- How to use menstrual products
- PMS (it’s real)
- Myths, taboos and stigma on periods
- Proper hand washing steps
- Building immunity
- Eating healthy food
- Don’t spread germs
Here are a few photos from our on-ground sessions!
READ OUR CAMPAIGN REPORT
Our Menstrual Hygiene Day campaign 2022 reached a total of 763,483 people through both online and on-ground initiatives – and you can read about it here and join our Gender Equality program to continue raising awareness on menstrual hygiene and breaking period taboos in your life.
